Casio’s latest addition, AQ-240EG-9A, keeps the charm of Casio’s earlier analogue-digital watches while introducing a more streamlined silhouette, cleaner proportions, and a restrained gold finish designed for everyday wear.

Design & Build

The watch uses a slim rectangular case with softened edges, giving it a more contemporary profile compared to older AQ models. Finished in gold ion plating, the case maintains a muted metallic tone instead of a bright shine, so it avoids looking flashy or overly dressed up. The sun ray dial at the center adds a subtle layer of texture and depth, catching light in a controlled way that feels intentional rather than decorative.

Slim metallic hour markers and clean analog hands keep the upper half of the dial open and readable. The digital display sits at six o clock, neatly integrated so the watch keeps its balance without visual clutter. With a total weight of just fifty one grams, the AQ-240EG-9A stays extremely comfortable for long wear, maintaining the lightweight ease that Casio is known for. The gold toned stainless steel bracelet matches the case, uses a simple link design, and comes with an adjustable clasp that can be tweaked at home without tools, a practical choice for casual users.

Casio’s own specifications list the case as chrome coated resin while only the bracelet is stainless steel. This is the main talking point. At a price point approaching seven thousand rupees, a resin case feels mismatched with the visual presentation. A full stainless steel build would have given the watch far more perceived value and durability. Resin is functional, light, and common in Casio, but when customers see a metal finish, expectations naturally shift. This mismatch will definitely push some buyers away.

Core Functions

The AQ-240EG-9A includes the standard features expected from Casio’s hybrid line, executed in a simple and practical way.

• Dual Time for tracking a second time zone

• 1/100-second Stopwatch with a measuring capacity of 59'59"99

• Daily Alarm and Hourly Time Signal

• Auto Calendar, pre-programmed for consistent accuracy

• Water-resistant for everyday use

• Approx. 3-year battery life powered by a reliable SR920W cell

Wear & Use

The proportions make this watch extremely wearable. It pairs well with casual outfits, simple work clothing, or even a minimal evening look. It does not lean too vintage or too modern. Instead, it inhabits that middle ground that appeals to users who want something familiar and understated. The gold tone is subtle and controlled. It adds warmth without trying to imitate luxury gold watches, which makes it easy to carry daily.

Positioning

With its updated form and cleaner execution, the AQ-240EG-9A remains accessible visually and financially.

The watch is going to be priced at £74.90, which is close to 7K INR in this market.

It offers the everyday dependability of Casio with a more polished silhouette, making it ideal for someone who prefers a practical daily watch that looks refined without being attention-seeking. The design does remind many of the Timex E Line.

The similarity is understandable. The Casio is slightly more structured and angular while the Timex has gentler curves and a more mid-century feel, but the overlap in design language is clear.

Final Verdict

The AQ-240EG-9A delivers a well judged refresh of Casio’s analog digital concept. It keeps the familiar charm, improves the design where it matters, and keeps functionality simple and predictable. The only major drawback is the resin case. In a segment where competitors offer full metal builds at similar prices, this choice feels out of place and will understandably be a deal breaker for many.

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